Manifesto

Most content written on financing is garbage.

Based on textbook theory repackaged as wisdom. Big law firms "thought leadership" — five pages of fluffy debt commentary dressed up as insight, written by a junior associate to keep the firm's name in front of potential clients. "How to break into…" guides written by people who never closed a deal or done the job; Big 4 advisors, consultants, LinkedIn gurus etc.

The internet is full of people with opinions on financing and no skin in the game. They've never had a deal blow up on them. Never had to explain to a sponsor why the bank won't move. Never stayed up reworking a model because the value creation plan doesn't work and the shareholders are pissed.

They write anyway. And somehow, people read it.

I won't pretend this is charity. I have a point of view, and I think most of what passes for financing commentary is embarrassingly shallow. So I write to fill the gap — for people who work in the real world, where theory ends and consequences begin.

No course. No coaching. No billable hours hiding behind a byline. Just what's true, as best as I can tell.

Disagree with something? Good. Tell me where I am wrong!